The Mousquetaires price
Low prices: a 40-year battle
For Les Mousquetaires, the daily fight for consumer purchasing power, giving everyone the opportunity of access to all the products at the best price, has meant a permanent battle ever since their origins.
2001 - Launch of the Price Blockade from 9 October 2001 to 31 March 2002, a price initiative taken 84 days before the changeover to the Euro. Les Mousquetaires undertake not to increase the prices of more than 10,000 products.
2002 – Extension of the Price Blockade until 30 June 2002 and reduction of the prices of 1500 food and non-food products. During the period of adaptation to the Euro, spotlight on the lowest price in France every day between 2 April and 30 June 2002.
– Creation of an international food alliance, Alidis, with the Spanish distributor EROSKI, joined in 2005 by the German EDEKA, enabling mass purchasing.
2002 - Launch of the loyalty card enabling Euros to be accumulated by buying products identified and signposted on the shelves. This free card means that 5 Euro cents can be accumulated for every 10 Euros spent when making a purchase of 15 Euros or more.
2004 - From 1 to 30 September 2004, Intermarché and Ecomarché offer 1000 major branded products and undertake to ensure that the prices are the lowest in France.
2005 – Intermarché and Ecomarché reduce the prices for their own brand products by an average of 4%.
2006 – Operation “1000 blocked prices” from 1 January to 31 December 2006 with stickers on the products concerned.
2007 – In order to counter the fall in prices of primary materials in September 2007, Intermarché reduces the price of 2,000 everyday products from 1 September 2007.
2009 – Intermarché launches the “useful discount”, which reflects its battle to offer the lowest prices in the region on a permanent basis for the products most consumed by families.
In June 2009, Intermarché goes even further and invites French consumers to give their opinion of the products which concern them most. For the first time, a distributor allows consumers to have their say.